#82 Branding Beyond Logos: Unlock Your Personal Power Through Color

Today’s episode goes beyond traditional branding - it’s about the power of color and personal presentation in building your authentic brand and presence.

Lorraine sits down with Gretchen, a color expert and founder of Color Me Beautiful, to reveal how the right colors can:

• Make you look healthier, more vibrant, and confident
• Boost your authority and approachability in business and social settings
• Help you attract the right kind of attention - without distraction
• Save you money by avoiding colors that don’t suit your unique palette
• Enhance your personal branding so clients focus on your message, not your outfit

Together, they explore why the fashion industry’s “one-size-fits-all” colors don’t really serve individual personalities, how color harmony works like interior design for your appearance, and the secrets of warm vs. cool palettes, contrast, and universal colors like teal.

This episode is packed with practical advice for entrepreneurs, creatives, and professionals who want to elevate their presence visually - and strategically - for deeper client connection and credibility.

Why watch on YouTube? Because color is visual! See live demonstrations, before/after comparisons, and get a real sense of color’s impact that Spotify audio alone can’t capture.

Connect with Gretchen:
Website & Classes: colorme-beautiful.com
Instagram: @ColorMeBeautiful_Raleigh & @colormatchmethod
Email: contact@colorme-beautiful.com

Youtube: @ColorMatchMethod