#70 Scrubs to Steaks: The Bold Pivot No One Saw Coming

Meet Lucinda Harris — once a small-town nurse, now running a profitable farm-flipping and direct-to-consumer beef business.
In this episode, Lorraine uncovers how Lucinda turned rural struggles into consistent profits, pivoted at the right time, and even transformed her personal brand to own the stage internationally.

👉 If you’ve ever felt stuck in an industry or wondered how to add value where others only survive, this conversation will challenge how you think about pivoting, branding, and playing the long game in business.

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https://www.directfromthefarmmeats.com.au/

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